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Yellowberry, The Original Brand for Girls ®

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Shop All Bras

The Perfect White Tee.

The one we didn't know we were looking for.

Instant Staple

$10 Bras are still here!
Take a peek before they're gone.

Shop The Willow Bra

Water the flowers every day.

Bottoms

NEW Daisy Cotton Underwear–Brand new 6 for $34 bundles.

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Our newest cotton sleep shorts are HERE!

We're in love.

Love the outdoors and nature.

Tops

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EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Love the outdoors and nature.

EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Seek and find a hug when you need one.

Meet Megan
Yellowberry's Founder & CEO and see how Yellowberry was started.

Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.

Our Photography
Whenever we photograph our products on one of our Berries, it is shown from the back. This is a pivotal part of our brand, find out why!

Campfires are rare; eat as many marshmallows as you can.

We Couldn't Love Them More
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Browse Our Most Popular Styles:

6 for $36 Underwear
Hybrid Sports Bras
Bras for More Developed Girls
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister. Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister. Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made
TODAY Show logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
TIME Magazine Logo. Featured the Yellowberry Company and Megan Grassell. TIME Magazin's Most Influential Teens.
Forbes Logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Cool Mom Picks logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
ABC's Good Morning America logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Cafe Mom online blog logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
The New York Times logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Today's Parent logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.

Our Photography

We photograph our girls (not models, just real girls like your daughter) from the back.

Megan Explains Why
athletic girl's back wearing yellowberry hybrid sports bra
Basics Collection
Girl standing with hands in the air. Wearing a Yellowberry Aspen Cotton Bra. A great bra for girls, teens, and tweens. A perfect first bra. Every day bra. Full coverage, cotton fabric. Extra soft for sensitive skin. Best-seller. Best training bra.
First Bras
Girl wearing a blue Tink Yellowberry Hybrid Sports Bra. A racerback style, offering full support and coverage. High-impact sports bra with antimicrobial, sweat-wicking fabrics. Double layered, high quality fabric for all day support and comfort.
Hybrid Sports Bras
Yellowberry female founder Megan Grassell
Yellowberry female founder Megan Grassell
Our Story

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