Sports Bras That Keep Up
Soft, supportive styles made to move.
Founded by Girls. Designed for Growing Up.
Thoughtfully designed bras and everyday basics for girls. Made to move, grow, and last.
By Girls, For Girls
Yellowberry began with a frustrated teen girl who wanted better for her sister.
Why Girls Actually Want to Wear Yellowberry
Our commitment to comfort and quality is built into every design, addressing the unique needs of growing girls and ensuring a stress-free experience for parents.
Tagless Design
No irritating tags to scratch or bother you
No Underwires
Complete freedom of movement and comfort
Soft Fabrics
Premium soft fabrics for all-day comfort
New to Yellowberry? Quick Guide to Choosing her perfect bra
Choosing the right bra for your daughter can be simple. Explore our collections by her specific needs and age group:
Find The Perfect Fit For Her Stage
Girls grow up at their own pace, and we're here to support her along the way. Whether she's just starting out or fully developed, we have comfortable, confidence-boosting options designed specifically for her needs.
First Bras (age 8-11)
Soft, wire-free training bras like our Ladybug, Tulip, and Pipit styles are perfect for girls just starting their journey.
Growing Up (12-14)
Seamless and sports bras that offer more coverage support as she develops, including our popular Luna, Half Moon, and Poppy styles.
Teens and Older
Bras for more developed teen girls with separate cups and proper support, like our Lily, Butter and Joey styles.
Featured by leading national and international media
Meet Megan, Our Founder & CEO
Yellowberry was started by Megan, who saw a need for age-appropriate, comfortable bras that actually support girls as they grow. Our brand is built on the belief that girls' ideas are valid, their actions are true, and their capabilities should never be underestimated.
Take Girls Seriously. If you can dream it, you can do it. That's the philosophy behind every product we create and every decision we make as a women-led brand.
Our unique photography approach shows products from the back—a pivotal part of our brand identity that emphasizes comfort, confidence, and age-appropriate design.
Yellowberry is more than just a bra company for girls. We believe in supporting girls as they grow up, go out, and take on the world.
Every Yellowberry piece is thoughtfully made with quality materials and careful construction. Designed to hold its shape, softness, and fit through countless wears and washes.
We pride ourselves on creating products with meaning, beauty, and an extra boost of confidence for your daughter.
Made to Move
Designed to Last
Follow us
@yellowberry on instagram, @yellowberryco on tiktok
Moments From Behind the Scenes
