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Yellowberry, The Original Brand for Girls ®

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The $18.95 Tulip Bra

She's BACK!! Incredible comfort. Simple care. Great price point.

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Sale
Yellowberry Ladybug Bra. Softest first bra ever made. Best possible first bra for girls. Full coverage, convertible straps. All natural fabrics and fibers. Perfect fit, highest quality construction, design, and care. Great for sensitive skin.

Ladybug Bra

from $14.00 $29.00

Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.

Water the flowers every day.

UNDERWEAR

Twistr Seamless Underwear–AKA the most universally loved product we've ever made.

See For Yourself!

The Rozie Lounge Short

She may be on sale, but we're sad to see her go!

Shop the $12 Short

Love the outdoors and nature.

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EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Love the outdoors and nature.

EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Seek and find a hug when you need one.

Meet Megan
Yellowberry's Founder & CEO and see how Yellowberry was started.

Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.

Our Photography
Whenever we photograph our products on one of our Berries, it is shown from the back. This is a pivotal part of our brand, find out why!

Campfires are rare; eat as many marshmallows as you can.

Let's Go, Girls
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Browse Our Most Popular Styles:

6 for $36 Underwear
Hybrid Sports Bras
Bras for More Developed Girls
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister. Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister. Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made
TODAY Show logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
TIME Magazine Logo. Featured the Yellowberry Company and Megan Grassell. TIME Magazin's Most Influential Teens.
Forbes Logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Cool Mom Picks logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
ABC's Good Morning America logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Cafe Mom online blog logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
The New York Times logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.
Today's Parent logo. Featuring Yellowberry, Yellowberry Bras, and our female founder Megan Grassell.

Our Photography

We photograph our girls (not models, just real girls like your daughter) from the back.

Megan Explains Why
athletic girl's back wearing yellowberry hybrid sports bra
Basics Collection
Girl standing with hands in the air. Wearing a Yellowberry Aspen Cotton Bra. A great bra for girls, teens, and tweens. A perfect first bra. Every day bra. Full coverage, cotton fabric. Extra soft for sensitive skin. Best-seller. Best training bra.
First Bras
Girl wearing a blue Tink Yellowberry Hybrid Sports Bra. A racerback style, offering full support and coverage. High-impact sports bra with antimicrobial, sweat-wicking fabrics. Double layered, high quality fabric for all day support and comfort.
Hybrid Sports Bras
Yellowberry female founder Megan Grassell
Yellowberry female founder Megan Grassell
Our Story

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