BLACK FRIDAY EARLY ACCESS: 20% Off Site-Wide with code "YouGoGirl" at checkout.

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Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister.   Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made
Yellowberry was founded by then 17-year-old Megan Grassell to make fun, age-appropriate, and colorful bras for her younger sister.   Since the beginning, we strive each day to make the best possible everyday basics for your daughter. Each product is made

Our Photography

We photograph our girls (not models, just real girls like your daughter) from the back.

Yellowberry female founder Megan Grassell
Yellowberry female founder Megan Grassell

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