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Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.
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Take Girls Seriously
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When we try to visually show the comfort of this bra, it's a distinct challenge. It's so comfortable it feels like wearing air. It's there, but you forget you have it on. This bra is weightless, almost like floating in water. Supple and gently supported, always. It's not a bathing suit,it's better!
The racerback straps on the Willow bra ensure comfort for bus rides, field trips, volleyball practice, and everything in between. It offers light and soft fabric, incredible construction, and an easy, everyday style. The Willow is the perfect basic for girls looking for their first bra purchase or those looking to add to their drawers. For an even sturdier fabric composition, check out the Aspen bra - the exact same as the Willow, just made with a slightly thicker fabric.
*Basic Collection Products are excluded from most sales and promotional codes
I bought this for my tween. The fabric is well made, soft, comfortable as described by my daughter. I would definitely buy more and recommend it!
The style is so cute and the design is even cuter. But the straps are too long and not adjustable enough making this bra unwearable for some. We had to return.
My daughter is new to the bra scene, only needing for modesty, but not yet for support, and this one wins. Comfortable. Slightly longer line fits her best, doesn’t move when she raises her arms, etc. Also I’m a sucker for the branding and packaging. Well done.
My daughter (XS) got one of these to try and loves it just as much as the pipit and ladybug. It a little more like a sports bra but doesn’t feel constricting.
Great multi-pack of a comfy bra
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