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Yellowberry, The Original Brand for Girls ®

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The $18.95 Tulip Bra

She's BACK!! Incredible comfort. Simple care. Great price point.

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Yellowberry Ladybug Bra. Softest first bra ever made. Best possible first bra for girls. Full coverage, convertible straps. All natural fabrics and fibers. Perfect fit, highest quality construction, design, and care. Great for sensitive skin.

Ladybug Bra

from $14.00 $29.00

Shop our #1 Best-Selling Bra of all time. Our best first bra, go-to everyday bra, and most comfortable cotton style.

Water the flowers every day.

UNDERWEAR

Twistr Seamless Underwear–AKA the most universally loved product we've ever made.

See For Yourself!

The Rozie Lounge Short

She may be on sale, but we're sad to see her go!

Shop the $12 Short

Love the outdoors and nature.

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EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Love the outdoors and nature.

EXTRAS

Gift Card

Gift Card

from $10.00
girl jumping
Shop Sale

Seek and find a hug when you need one.

Meet Megan
Yellowberry's Founder & CEO and see how Yellowberry was started.

Take Girls Seriously
Our ideas are valid, our actions are true, and our capabilities should never be underestimated.

Our Photography
Whenever we photograph our products on one of our Berries, it is shown from the back. This is a pivotal part of our brand, find out why!

Campfires are rare; eat as many marshmallows as you can.

All New

NEW Bikini Cut American Cotton Underwear Bundle
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NEW Bikini Cut American Cotton Underwear Bundle
$34.00
Fawn / XS Beige / XS Lavender / XS Pink / XS White / XS
Description

The latest and greatest new arrivals at Yellowberry! Bras, underwear, loungewear, and activewear for girls is all here. New collections launch frequently–we're excited to share the newest with you here.

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